The EU-hosted Twilio Video alternative for embedded video

A fully managed, 100% white-label video SDK, hosted entirely in the EU. Migrate from Twilio Programmable Video to a European, GDPR-compliant API – no US subprocessors, no vendor lock-in. 

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Switch to Digital Samba Embedded

 Video calls – built to be integrated, with a modern API and SDK.

 npm install @digitalsamba/embedded-sdk

import DigitalSambaEmbedded from '@digitalsamba/embedded-sdk';
const sambaFrame = DigitalSambaEmbedded.createControl({ url: YOUR_ROOM_URL });
sambaFrame.load();

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Forward-thinking teams build with us

Why look at pictures when you can play?

Jump straight into our live demo and explore.

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What makes Digital Samba different?

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True EU data sovereignty

Digital Samba is hosted exclusively on EU servers, with no US subprocessors and no cross-border transfers. Your users' data stays in Europe and is fully GDPR-compliant – often the deciding factor for healthcare, legal, education, and public-sector teams.

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Full white-label & control

Embed video directly into your product with your own branding, custom layouts, and role management – no external logos, no forced login flows. Your users never leave your experience, and you keep full control of the UI.

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Low-code, prebuilt, fast

Twilio is powerful but complex. Digital Samba Embedded gives you an enterprise-grade video platform you can drop in with very little code, then configure via our API and SDK. Power in simplicity – ideal for tight deadlines.

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Real human support

No ticket queues. Our integration engineers work directly with your team, from sandbox to production, to get you live fast – and onboarding help is included free on every plan, not reserved for enterprise.

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Built for the long run

Video conferencing isn't a side project for us – it's all we've done for 20+ years. You get a committed partner with an open roadmap and no vendor lock-in, so you're never left rebuilding when priorities shift.

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All features out of the box

Recording, screen sharing, chat, whiteboard, hand-raise, breakout rooms and more – over 35 features ready to use. Enable exactly what you need and leave the rest, without building collaboration tools yourself.

Don't take our word for it — create a free developer account and see for yourself.

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What does low-code and prebuilt mean?

Off-the-shelf embed

Embed a “standard” video conferencing product, such as Zoom, in a simple iframe.

Go down this path if you don't need a true integration and need only limited control over branding and workflow. 

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Low-code & prebuilt

Embed a full-featured video conferencing platform, configure it with an API, and interact with it via an SDK.

Choose this if you want a fully integrated video conference and the features of the prebuilt solution suit your needs.

 

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Custom-built

Build a video conferencing product from scratch and control every aspect of it yourself with custom code.

This is your only choice if your use case is so specific that you cannot find a prebuilt solution that suits your needs.

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The best Twilio Video alternative depends on whether you want to keep building on low-level infrastructure or move to a managed, EU-hosted embedded API you can ship fast. Digital Samba is the privacy-first, European option – GDPR-compliant, fully white-label, with human integration support. 

Digital Samba Embedded vs Twilio Programmable Video

Digital Samba Embedded
Twilio Programmable Video
Compliance & hosting
100% EU-hosted, no US subprocessors. GDPR-compliant by design; data stays in the EU.
US-headquartered; media infrastructure runs on a global cloud and may involve US-based data processing depending on configuration.
Data residency
Data stays in the EU. No cross-border transfers.
May involve third-country transfers, which can require additional legal safeguards.
White-labelling & branding
Full white-label: custom domain, no external branding, complete UI control.
You build the entire front-end yourself; branding is under your control but must be built and maintained.
Time to market
Fast to very fast, depending on your use case.
Requires building the full video UI, room logic, and participant management from scratch.
Deployment
We host everything; you embed our code into your application.
You host the application server and build the front-end; Twilio hosts the media infrastructure.
Technical expertise required
Moderate – familiarity with API and SDK concepts.
Very high – you need a strong in-house development team.
Maintenance and updates
Handled completely by us.
Ongoing in-house development effort required.
Feature set
All video conferencing features out of the box (recording, screen share, chat, whiteboard, hand-raise).
Core video features provided; UI and collaboration tools (chat, whiteboard, hand-raise) must be built by you.
Integration with existing systems
Generally straightforward but may have limitations.
Fully customisable to integrate seamlessly with existing systems.
Scalability
Scaling out of the box, developed by us.
Media infrastructure scales automatically. You manage scaling of your application server.
Support
Free onboarding and human integration support from real engineers, on every plan.
Documentation and standard support; hands-on integration help varies by plan.
Pricing model
Transparent, usage-based, EU-billed.
Usage-based, priced per participant-minute.

Disclaimer: Information about Twilio is based on publicly available documentation and sources as of July 2026. While we strive to provide accurate and fair comparisons, we recommend contacting each provider directly to verify specific features, technical specifications, or compliance practices relevant to your use case.

Hear it from those who made the switch

jordan-fleming-4 Samba is really easy to integrate

 

"We made the switch to Digital Samba. Samba is really easy to integrate, and you get direct access to their team, which is a huge plus. They helped us work through the integration. In retrospect, we should have gone with a customisable prebuilt solution from the start."

Jordan Fleming
CEO, smrtStudio Global

saber-maram-4 We couldn't be happier

 

"Our platform was in production, so we were a little concerned about the effect of a switch. But the DS team made themselves available to support the entire transition. It felt like they were part of the WebConnect team. When it comes to quality, we have no complaints, and Digital Samba is superior to tools like Teams or Zoom. We couldn't be happier."

Saber Maram
CEO, WebConnect World

Frequently asked questions

What is the best Twilio Video alternative?

For teams that need EU data residency and full white-labelling, Digital Samba Embedded is the leading Twilio Video alternative: a managed, GDPR-compliant video API hosted entirely on European servers, with no US subprocessors. 

Is Digital Samba GDPR-compliant and EU-hosted?

Yes. Digital Samba is hosted exclusively on EU servers with no US subprocessors and no cross-border transfers, so your users' data never leaves the EU. A DPA is available on request. 

Who are Twilio Video's main competitors?

In the embedded video API space, the main options include Digital Samba Embedded, Daily, Whereby, and Vonage. Digital Samba is the EU-hosted, GDPR-compliant, white-label choice. 

Can I build a custom UI, or is it prebuilt?

Both. Use our prebuilt, ready-to-embed experience to ship quickly, or the REST API and client SDK for full control over layout, roles, session logic, and branding across frameworks. 

Is Twilio Video being discontinued?

No. Twilio initially announced in early 2024 that it would end-of-life Programmable Video by December 2026, but reversed that decision in October 2024. Twilio Video remains a standalone product with continued investment. However, the EOL scare prompted many teams to evaluate alternatives and reduce their dependency on a single vendor for such a critical feature.

How do I migrate from Twilio Video to Digital Samba?

Migrating from Twilio Video to Digital Samba Embedded is straightforward thanks to our low-code approach — most integrations require just a few lines of code. You sign up for a free account, install the SDK via npm or CDN, and embed the pre-built video experience into your application. For a detailed step-by-step walkthrough, see our migration guide.

Ready to give it a try?

Create a free developer account that you can use to build, test, and even run small-scale deployments.

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LIMITED OFFER

Want a 50% discount on a paid plan?

Just get in touch, and we'll get you started* 
  • This offer is valid exclusively for companies presently using Twilio Video and intending to migrate their user base to Digital Samba. The discount applies to the base subscription fee of a paid plan for the initial twelve (12) contracted months and excludes all variable or usage-based charges.
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